Wholesale Food Business Plan

Wholesale Food Business Plan

Justin Seafood Market provides the highest quality seafood to its customers since 2005. The business is primarily wholesale to area restaurants. We source seafood directly from local fishermen. We can choose the best seafood possible. Currently, we sell to over sixty restaurants. This represents an increase of 10% over last year. We anticipate that we will also have additional customers next year.

Justin Seafood Market intends to expand and sell directly to the general public. Our expanded market will allow us to deliver our commitment to quality, freshness, and great prices. By purchasing in large quantities we are able to pass the savings on to our customer.

The planned renovation will cost $150,000. To assist customers, additional staff will be added. Bill Justin, owner of Justin Seafood Market, will invest $50,000 in the expansion and also secure a $100,000 short-term loan.

1.1 Objectives

  • Establish Justin Seafood Market as the leader in selling fresh seafood to the public.
  • Justin Seafood Market hopes to double the number and quality of its customers over the next two year.
  • For customers who are looking to build loyalty, create a Seafood Discount Club.

1.2 Mission

Justin Seafood Market exists to provide the highest quality seafood for the most reasonable prices.

Success Keys 1.3

  • Superior products increase customer loyalty.
  • A location that guarantees walk-in traffic
  • Customer loyalty is possible with a program.

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