Jean’s Tofu Delight has been a successful product brand in the city of Richmond for seven years. The company’s tofu paste has experienced a 15% growth in sales in the past three year and is now available at over 100 outlets throughout the greater Richmond area. Jean’s Tofu Delight is expected to make $580,000 in annual sales. This was achieved from an initial investment in $100,000.
Jean’’s Tofu Delight will expand its distribution to the northwest region. Majority of the expansion can be made possible by internal cash flow and owner funding. The company will also receive a $100,000 short term loan. Based on the company’s current success with Richmond customers, sales projections for the next three year are made. Initial contacts were made with local retail outlets and potential target markets.
This plan will result in sales revenues growing to $1.1 million by the end of Year 2.
1.1 Mission
Jean’#8217s Tofu Delight’’s Mission:
- Quality Our tofu products are of the highest quality and nutritious food products.
- Innovative – Our products have been at the forefront in nutrition and health. We are proud of our achievements in the past and the future thanks to innovative products, state-of-the-art manufacturing, quality control, and industry expertise.
- Integrity – Our customers rely on the quality and safety of our tofu products. Jean’’s Tofu Delight is based on our commitment to maintaining the highest quality standards. The ability to deliver freshly made tofu pate directly to customers depends on the cooperation between suppliers and retailers. We stand behind the quality of our products, our services and our word.
1.2 Objectives
The goal of Jean’s Tofu Delight?
- Create a regional sales staff.
- In Year 2, you will be able to establish strong sales in five of the metro areas.
- Ensure that you keep costs and operations under control during expansion.