Stroll Net provides a unique venue for communication, entertainment, and information through public Internet access. In the first year, we will set up 16 Internet-enabled pay-kiosks in public spaces throughout Tech City, in locations frequented by business travelers and students, but with no nearby internet cafes or other similar competition. Our flagship location is located near the downtown bus station and train station. It will allow travelers to check email, find phone numbers, and get directions from any of the numerous online-mapping websites for less than $1. You can also surf the internet, depending on your budget and time. We are able to catch the casual internet user as well as the wealthy traveler by accepting credit cards and money in coins and dollars.
Stroll Net is the answer to an increasing demand. Americans want to be able access the Internet’s communications and vast amounts of information, without having to pay a lot and not being tied to their office or bedroom. Stroll Net’s goal is to provide the community with a convenient and affordable way to access the Internet away from home and the office.
This business plan was prepared to receive financing in the amount $199,671. This financing is needed to purchase public Internet terminals, an office warehouse, supplies, equipment, and vehicles for the company, as well as to cover the expenses during the first year. Cam Piotr’s personal savings of $10,500 and Bob Green’s long-term loan, of $100,000, have provided additional financing.
Stroll Net will be registered as a Limited Liability Corporation. This will protect Bob Green and Cam Piotr from double taxation and personal liability. The shareholders will be treated as shareholders, and they will not be liable beyond their $5,250 individual investment.
The financing, in addition to the capital contributions from the owners, will allow Stroll Net to successfully open and maintain operations through year one. Stroll Net can provide its clients with the most innovative public Internet service available thanks to its substantial initial capital investment. A unique and innovative product is required to provide the customers with a service that is insurmountable by any competition. Successful operation in year one will provide Stroll Net a customer base that will allow it to be self-sufficient in year two.
We project dividends of $100,000 and $200,000 for an investment of $299671, depending on cash flows. These projections are based upon actual revenues from similar customers to our internet kiosk supplier in other States. In the first year, with a break-even point of $42,599 per month, we expect revenues of $727,072 and net profit of 18.5%, or $134,305. Stroll Net’s revenues will grow to $1,136,000.67 and its net worth to $610,000.320 by year 3. The cash flow will determine dividends; investors have the opportunity to be bought out by the company owners in year five.
As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. Stroll Net will allow internet users and business travellers to have access to the Internet through our public Internet terminals and a wireless connection far from home or the office. Internet users of all ages, regardless of their age, can access the internet from hotels, airports, shopping centers, and other locations for a small fee.
We are determined to be the industry leader in introducing a quality, innovative public Internet terminal to our market. Our community will benefit from our quality product and valuable service. The most up-to-date technologies will be used by our terminals and the staff will offer exceptional customer service.
Success: 1.2 Keys
As a start up company in a new industry, we need to stay focused and work hard for acceptance within the marketplace. Our success depends on the following:
- The placement of an innovative product and quality service that is able to both expand existing markets and create new ones.
- A disciplined, steady growth pattern.
- Good relationships with clients and customers.
#8217’s goals for the first year are:
- A new product was introduced to make it easy and affordable for Internet users to access the Internet from their homes.
- The creation and maintenance of an environment that allows travel business people to access their own files, programs, and data.
- Placement of 100 public Internet terminals in the North MyState region
Our growth targets for the next two years include:
- Each year, there is a 20% increase in the number and use of public Internet terminals.
- A 25% increase in revenues per annum
Stroll Nets are not without risks
- Are there any potential customers for Stroll Net services in Tech City?
- Will the Internet’s popularity continue to rise or is it a fad.
- Will individuals be willing to pay for the service Stroll Net offers?
- Will the cost of accessing the Internet from home drop so significantly that there will not be a market for public Internet terminals?