Wine Store Business Plan

Wine Store Business Plan


New construction of upscale residential housing in Boston has been robust in recent years, leading to the formation of new communities in need of neighborhood stores and services. Retail businesses can capitalize on this trend by preparing to meet the demands of the growing population.


Vino Maestro will be a full-service retail merchant of fine wines and spirits in Boston. It will stand out from the rest and grab market share by securing prime location in a new Boston residential area. It will follow the best practices of its retail category leaders, with particular emphasis on excellent customer service, a broad selection of quality inventory, and competitive pricing.

1.1 Mission

Our mission will be to be the best spot to buy wine in Boston. We will measure this by the growth of sales and the ratings and opinions we receive in the media. In order to assist with revenue growth, the company will have access to computerized sales and inventory records. This will enable them to anticipate demand, maximize cash flow, identify best-selling products, match profitability and volume to service levels, predict demand, plan for future growth, and optimize supplier/distributor partnerships.


  • Earn and maintain Vino Maestro’s rating as one of the best stores in the Boston wine and spirits retail trade business.
  • Establish 30% minimum gross profit margins (retail price less wholesale cost) from inception.
  • In three years you will achieve a profitable return on investment
  • Over the term of the lease, investors can earn a 15% internal return.
  • Attract talented and motivated staff.

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