The area needs a place that allows for exercise to be a family activity. Parents can bring children to be taken care of while they do whatever exercise activity they desire.
Mountain Brook Fitness Center plans to expand and build a larger facility for childcare. New equipment will be bought for the childcare center. The childcare center can currently care for 30 children but only five infants. The new facility will be able to handle up to 60 children including 15 infants. A short-term loan is used to fund the expansion and maintenance of the childcare facility.
Monroe is always on the move. For the past 3 years, Monroe’s population grew by 15% every year. Monroe currently has 600,000. Monroe’s current population is 600,000. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center.
There are plenty of other gyms nearby. We are unique, because we are focused solely on families. They can join together or go their separate ways and then grab lunch.
The Mountain Brook Fitness Center is a thriving business-person’s club but is also one of the only family-focused clubs in the Monroe area. The majority of our members, who are between the ages of 45 and 45, have young children. The center currently counts 900 members. Membership fees for the center are $800 per year. Mountain Brook Fitness Center would like to welcome 300 additional family members over the next 3 years.
Our forecast is dependent on key assumptions, including retention. We believe, however, that it is possible to launch and reach critical mass in time enough to establish profitability starting at year 1.