Yoga Center Business Plan

Yoga Center Business Plan

Hatha Yoga, an ancient discipline, explores, develops and integrates the mind, body, and spirit. Yoga is a systematic way to strengthen and stretch muscles all over the body. It also increases circulation to the internal organs and glands. It calms the nervous system and improves concentration. This ancient method of self-care promotes vitality, health and deep relaxation.

The style of Hatha Yoga taught is the Anusara method. Anusara Yoga is a new style of yoga that is heart-oriented, spiritually inspiring, yet grounded in a deep knowledge of optimal body alignment in the poses. Instructors encourage students not to judge their bodies but to listen to and respect them.

After the completion of each posture, deep relaxation can be taught in every class. The intention of the instructors at Garden Way Yoga Center (GWYC) is to assist students in the development of physical, mental, and spiritual well-being: a truly priceless health advantage.

The Garden Way Yoga Center offers eight eight-week sessions per year. There are workshops in related subjects and Anusara-style Hatha Yoga classes. The Yoga Center is home to highly-qualified, professional instructors. It also features a beautiful, brightly lit facility, encouraging and non-competitive teaching methods, as well as a variety of teaching methods.

The Garden Way Yoga Center has a boutique, where you will find yoga-training aides and workshop clothing.

Jill Gordon (Ph.D.) is one of Anusara Yoga&#8217’s most prominent teachers. She conducts workshops and teacher trainings nationally and internationally, and has previously established yoga training centers in Santa Barbara, CA; Denver, CO; and Charlottesville, VA. She co-founded and co-developed the Four Winds Yoga Center in Portland, OR, which offered instruction to nearly 1,000 students per week. She has been a practitioner of yoga since 1985 and an meditator since 1989. Jill is a certified Anusara instructor and one of the few Designated Teacher Trainers in the Anusara style of Hatha Yoga. She is registered with the national Yoga Alliance at the highest 500-hour level.

1.1 Objectives

The following are the objectives for Garden Way Yoga Center

  • By the end the first year, you will have 300 customers.
  • Achieve sales in excess of $60,000 from the boutique.
  • By the end the second year, 25% more customers will be in place.
  • By the end of the second calendar year, sales will have increased by 15%

1.2 Mission

Garden Way Yoga Center has one mission: to offer Anusara to all students, beginner and advanced. It is our intention that Anusara be taught in the same manner as it was taught to us. The teacher must act with responsibility and the student’s best interests in mind. No matter what or whomever we learn, the true and only teacher is within.

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